Case studies

What happened to a real site, what we checked, and what we changed.

Same SEO process, same week, three Seattle apartment buildings. Five weeks later one site had six times the search impressions and another barely moved. The Search Console data, and the three differences we think explain the gap.

By Kiran DasguptaNov 9, 20265 min read

Technical SEO Case study

Rankings Fell From Position 21 to 53 After a Redesign. Here's What the Data Points To

A website redesign and a round of content rewrites, then the same 40 pages lost more than half their ranking. An SEO case study in progress: the Search Console data, what we ruled out, and the menu-link test we're running now.

By Kiran DasguptaNov 9, 20264 min read

We Published 30 Renter Guides on Three Apartment Sites the Same Week. Impressions Rose 1.7x to 6.1x

Rankings Fell From Position 21 to 53 After a Redesign. Here's What the Data Points To