Monday, November 9, 2026
ChatGPT, Perplexity, Google AI Overviews and how AI answers change where traffic goes.
On its earnings call, Cloudflare said it now tells OpenAI when pages change, and that OpenAI pays for it. We are moving this site onto Cloudflare this week, so we had to choose our own AI Crawl Control settings.
By Kiran Dasgupta3 min read
Our first morning brief had 28 stories. We wrote about two. Here is the whole process: what the AI does, what it is never allowed to do with our content, and the checks every post passes before it goes live.
By Kiran Dasgupta4 min read
Mostly, yes: GA4 shows it as referral traffic from chatgpt.com. But some AI visits hide as direct traffic, and clicks from Google's own AI Overviews can't be separated at all. How to see what you can, in five minutes.
By Kiran Dasgupta2 min read
