Monday, November 9, 2026
Crawling, indexing, site moves, audits and the bugs that quietly cost rankings.
In the week before this website's launch, its fonts silently failed, every hovered link quietly returned a 404, and a phone page was twice as wide as the screen. Here is the checklist that caught them, and how to run it on any site.
By Kiran Dasgupta3 min read
A website redesign and a round of content rewrites, then the same 40 pages lost more than half their ranking. An SEO case study in progress: the Search Console data, what we ruled out, and the menu-link test we're running now.
By Kiran Dasgupta4 min read
SEO audit tools report problems that don't exist and miss problems that do. Four real cases from client audits: phantom alt text errors, contrast checks that only see one screen, and more.
By Kiran Dasgupta4 min read
